Over the coming years the company's strategy will pivot around the following axes:
- Expansion in abroad towards new markets, as Asia, Russia, USA, South Africa, directly from us.
- Recognition increase of our brand name.
- Integrating traditional methods with innovation in order to widely offer the benefits of the Mediterranean diet.
- Creating innovative product categories.
- Continuous quality monitoring of our products and supply line and upgrading to the newest and highest standards.
- Satisfying new consumer trends.
- Human Resources continuous development – progress.
- Integral exploitation of all potential synergies.
- We rely on our customers’ satisfaction.
- We meet the Market’s demands with credibility and flexibility.
- We respect our competitors and we aim to be better than them.
- We develop teamwork spirit, as it multiplies results.
- We exploit synergies resulting among different activities of our Business Units.
- We reward consistency.
- We expand our activities in new markets promoting contemporaneously other Greek traditional products.