Over the coming years the company's strategy will pivot around the following axes:

• Expansion in abroad towards new markets, as Asia, Russia, USA, South Africa, directly from us.
• Recognition increase of our brand name.
• Integrating traditional methods with innovation in order to widely offer the benefits of the Mediterranean diet.
• Creating innovative product categories.
• Continuous quality monitoring of our products and supply line and upgrading to the newest and highest standards.
• Satisfying new consumer trends.
• Human Resources continuous development – progress.
• Integral exploitation of all potential synergies.

Corporate Philosophy

• We rely on our customers’ satisfaction.
• We meet the Market’s demands with credibility and flexibility.
• We respect our competitors and we aim to be better than them.
• We develop teamwork spirit, as it multiplies results.
• We exploit synergies resulting among different activities of our Business Units.
• We reward consistency.
• We expand our activities in new markets promoting contemporaneously other Greek traditional products.